{"id":1744,"date":"2024-12-10T14:30:39","date_gmt":"2024-12-10T13:30:39","guid":{"rendered":"https:\/\/guidebook.labor-tempelhof.org\/?page_id=1744"},"modified":"2025-04-02T09:48:54","modified_gmt":"2025-04-02T07:48:54","slug":"communication-education-2","status":"publish","type":"page","link":"https:\/\/guidebook.labor-tempelhof.org\/en\/communication-education-2\/","title":{"rendered":"Communication &amp; Education 2022"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"1744\" class=\"elementor elementor-1744 elementor-1743\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-604e9fa2 e-flex e-con-boxed e-con e-parent\" data-id=\"604e9fa2\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2b51cfae e-con-full e-flex e-con e-parent\" data-id=\"2b51cfae\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a3998f6 elementor-widget elementor-widget-spacer\" data-id=\"a3998f6\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c46f57e animated-slow elementor-invisible elementor-widget elementor-widget-heading\" data-id=\"c46f57e\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;fadeIn&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Communication &amp; Education<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9ec4f90 elementor-widget elementor-widget-spacer\" data-id=\"9ec4f90\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9016cd2 e-con-full animated-slow e-flex elementor-invisible e-con e-parent\" data-id=\"9016cd2\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;,&quot;animation_delay&quot;:500}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f24465 elementor-widget elementor-widget-text-editor\" data-id=\"6f24465\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Content<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-adf6b77 a-nounderline elementor-widget elementor-widget-text-editor\" data-id=\"adf6b77\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li><a href=\"https:\/\/guidebook.labor-tempelhof.org\/en\/communication-education\/#1\">Overview and problem statement<\/a><\/li>\n<li><a href=\"https:\/\/guidebook.labor-tempelhof.org\/en\/communication-education\/#2\">Our Benchmark for Tempelhof Lab<\/a><\/li>\n<li><a href=\"https:\/\/guidebook.labor-tempelhof.org\/en\/communication-education\/#3\">What worked well, what can be improved?<\/a><\/li>\n<li><a href=\"https:\/\/guidebook.labor-tempelhof.org\/en\/communication-education\/#4\">Findings and recommendations<\/a><\/li>\n<li> <a href=\"https:\/\/guidebook.labor-tempelhof.org\/en\/communication-education\/#5\">Service Provider Contacts<\/a><\/li>\n<li><a href=\"https:\/\/guidebook.labor-tempelhof.org\/en\/communication-education\/#6\">Further inspiration from the industry<\/a><\/li>\n<\/ol>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d678783 elementor-widget elementor-widget-spacer\" data-id=\"d678783\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa671d e-con-full e-flex e-con e-parent\" data-id=\"aa671d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7f59bae0 elementor-invisible elementor-widget elementor-widget-image\" data-id=\"7f59bae0\" data-element_type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_mouse&quot;:&quot;yes&quot;,&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:2000}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/07\/Kommunikation_Bildung_1_vectorjuice.jpg\" class=\"attachment-large size-large wp-image-1267\" alt=\"\" srcset=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/07\/Kommunikation_Bildung_1_vectorjuice.jpg 500w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/07\/Kommunikation_Bildung_1_vectorjuice-300x300.jpg 300w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/07\/Kommunikation_Bildung_1_vectorjuice-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36620300 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"36620300\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:1000}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/220828_099_C2C_LAT_Max_Arens_Infokonzept2_websq.jpg\" class=\"attachment-large size-large wp-image-1246\" alt=\"\" srcset=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/220828_099_C2C_LAT_Max_Arens_Infokonzept2_websq.jpg 700w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/220828_099_C2C_LAT_Max_Arens_Infokonzept2_websq-300x300.jpg 300w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/220828_099_C2C_LAT_Max_Arens_Infokonzept2_websq-150x150.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-42f2edfd animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"42f2edfd\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:3000}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/220826_002_C2C_LAT_Max_Arens_Medien_websq.jpg\" class=\"attachment-large size-large wp-image-1244\" alt=\"\" srcset=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/220826_002_C2C_LAT_Max_Arens_Medien_websq.jpg 700w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/220826_002_C2C_LAT_Max_Arens_Medien_websq-300x300.jpg 300w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/220826_002_C2C_LAT_Max_Arens_Medien_websq-150x150.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-178c0662 animated-slow elementor-invisible elementor-widget elementor-widget-image\" data-id=\"178c0662\" data-element_type=\"widget\" data-settings=\"{&quot;_animation&quot;:&quot;bounceIn&quot;,&quot;_animation_delay&quot;:3000}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"210\" height=\"168\" src=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/Logo_LAT_Teil-2_klein.png\" class=\"attachment-full size-full wp-image-1196\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43241a4b e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"43241a4b\" data-element_type=\"container\" id=\"1\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f78c44 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"6f78c44\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-info\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ab7bb52 e-con-full e-flex e-con e-parent\" data-id=\"4ab7bb52\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5870664 elementor-widget elementor-widget-heading\" data-id=\"5870664\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1. Overview and problem statement<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a45ec28 elementor-widget elementor-widget-text-editor\" data-id=\"2a45ec28\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Did you know\u2026?<\/p>\n<p><a href=\"#attenborough\">Sir David Attenborough<\/a> has said that &#8220;Saving our planet is now a communications challenge.&#8221; <sup><a href=\"https:\/\/guidebook.labor-tempelhof.org\/en\/list-of-sources\/\" target=\"_blank\" rel=\"noopener\">41<\/a><\/sup><\/p>\n<p>Whether it is promoting the concerts themselves, communicating about sustainability and circularity, or conveying information about safety and accessibility, communication is a key element of event organizing. This is true for the audience and stakeholders, bands and crews. <\/p>\n<p>At the same time, communication and education on sustainability also has its pitfalls. Especially when promises about sustainability are communicated that are not kept or the actual results are not communicated transparently afterwards, greenwashing accusations, conflict or <a href=\"#canceln\">canceling<\/a> of an event or public figures are likely.  Poor communication can also lead to concepts on waste separation, sustainable procurement, vegan food and the like being rejected or improperly implemented.<\/p>\n<p>Communication is a powerful tool to take the audience and all people involved in an event on the journey, to inform and inspire. At the same time, communication must be transparent, honest and credible. Digital communication is becoming increasingly important for engaging audiences.  <\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c015c3e elementor-widget elementor-widget-image\" data-id=\"c015c3e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/12\/LAT_C2CAwareness_2023.pdf\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"449\" src=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/12\/LAT_C2CAwareness_2023-1024x575.png\" class=\"attachment-large size-large wp-image-1662\" alt=\"C2C\" srcset=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/12\/LAT_C2CAwareness_2023-1024x575.png 1024w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/12\/LAT_C2CAwareness_2023-300x169.png 300w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/12\/LAT_C2CAwareness_2023-768x432.png 768w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/12\/LAT_C2CAwareness_2023.png 1066w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f135d52 elementor-widget elementor-widget-text-editor\" data-id=\"f135d52\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><em>Click for details.<\/em><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-79a9d910 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"79a9d910\" data-element_type=\"container\" id=\"2\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-602a6f91 e-con-full e-flex e-con e-parent\" data-id=\"602a6f91\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dbdd0c1 elementor-widget elementor-widget-image\" data-id=\"7dbdd0c1\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"455\" height=\"450\" src=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/Logo_LAT_-Teil-1_klein.png\" class=\"attachment-full size-full wp-image-1195\" alt=\"\" srcset=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/Logo_LAT_-Teil-1_klein.png 455w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/Logo_LAT_-Teil-1_klein-300x297.png 300w\" sizes=\"(max-width: 455px) 100vw, 455px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5fc8a81d elementor-widget elementor-widget-image\" data-id=\"5fc8a81d\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/220826_067_C2C_LAT_Max_Arens_Report_websq.jpg\" class=\"attachment-large size-large wp-image-1245\" alt=\"\" srcset=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/220826_067_C2C_LAT_Max_Arens_Report_websq.jpg 600w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/220826_067_C2C_LAT_Max_Arens_Report_websq-300x300.jpg 300w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/220826_067_C2C_LAT_Max_Arens_Report_websq-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-686a034c elementor-widget elementor-widget-image\" data-id=\"686a034c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"210\" height=\"168\" src=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/Logo_LAT_Teil-2_klein.png\" class=\"attachment-full size-full wp-image-1196\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-68362bdd e-con-full e-flex e-con e-parent\" data-id=\"68362bdd\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2a34f6c elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"2a34f6c\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-ruler\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d59924 elementor-widget elementor-widget-heading\" data-id=\"2d59924\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Our Benchmark for Tempelhof Lab<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-38548bb2 elementor-widget elementor-widget-text-editor\" data-id=\"38548bb2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our focus at <a href=\"#labor-tempelhof\">Tempelhof Lab<\/a> was to communicate the sustainability concept of <a href=\"#cradletocradle\">Cradle to Cradle<\/a>, analyze our successes along with the goals not achieved, and find ways to bring the concept to a wider audience. To this end, we took the following measures: <\/p>\n<ul>\n<li aria-level=\"1\">Since Tempelhof Lab was a pilot project, we decided to act first, then talk and communicate about the project. <\/li>\n<li aria-level=\"1\">We anchored basic knowledge about Cradle to Cradle and sustainability within our own team first; then communicated externally.<\/li>\n<li aria-level=\"1\">Our communication strategy was to comprehensively and credibly report all sustainability goals and measures \u2013 both what was and what was not achieved \u2013 and support it with as many provable facts and figures demonstrating our impact and carbon footprint as possible. <\/li>\n<li aria-level=\"1\">Use the opportunity to raise awareness and inspire the audience around sustainability, circularity and resource effectiveness and to make Cradle to Cradle concepts real and tangible. The objective is to facilitate an ongoing learning process in the event industry, in politics and in society. <\/li>\n<li aria-level=\"1\">Offer comprehensive information about the goals and background of Tempelhof Lab onsite for the audience onsite and digitally. <\/li>\n<li aria-level=\"1\">Any media coverage of the concerts and the project should discuss its unique nature and the principles of a Cradle to Cradle <a href=\"#kreislaufwirtschaft\">circular economy<\/a>.<\/li>\n<li aria-level=\"1\">Means of communication should follow Cradle to Cradle principles.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7a1445a animated-slow e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"7a1445a\" data-element_type=\"container\" id=\"3\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0c42bde elementor-view-stacked elementor-widget__width-initial elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"0c42bde\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"fas fa-balance-scale\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4350290 e-con-full e-flex e-con e-parent\" data-id=\"4350290\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7398fb5 elementor-widget elementor-widget-heading\" data-id=\"7398fb5\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. What worked well, what can be improved?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cd8ed57 elementor-widget elementor-widget-text-editor\" data-id=\"cd8ed57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Tempelhof Lab implemented an extensive communication strategy with the following aspects:<\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8148f32 elementor-widget elementor-widget-heading\" data-id=\"8148f32\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Before the Concerts\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-55e50289 e-con-full e-flex e-con e-parent\" data-id=\"55e50289\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-73f310aa e-con-full e-flex e-con e-parent\" data-id=\"73f310aa\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c5fcd5e elementor-widget elementor-widget-text-editor\" data-id=\"7c5fcd5e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What worked well?<br \/><\/strong><\/p>\n<ul>\n<li aria-level=\"1\">Briefing of all participating contractors about sustainability principles on behalf of the bands, which are tied to the respective contracts.<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/labor-tempelhof.org\/projektbausteine\/report\/\">Report<\/a> to policymakers. Using our findings from the practical implementation of sustainable and circular innovations, we appealed to policymakers with concrete recommendations for policies for a <a href=\"#cradletocradle\">Cradle to Cradle<\/a> circular economy.<\/li>\n<li aria-level=\"1\">We printed and distributed 35,000 informational flyers to local residents of the Berlin district Tempelhof (surrounding the event site Tempelhof Airport) on C2C biodegradable paper with C2C- printing ink.<\/li>\n<li aria-level=\"1\">We held an informational event for Tempelhof Lab workers.<\/li>\n<li aria-level=\"1\">We offered tours of the Lab\/concert site for NGOs, policymakers, event organizers as well as press, in order to share the measures and innovations we implemented.<\/li>\n<li aria-level=\"1\">A small, frameable edition of the concert poster promoting the project was printed on C2C biodegradable paper with C2C- printing ink. <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-06388d4 e-con-full e-flex e-con e-parent\" data-id=\"06388d4\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0405dad elementor-widget elementor-widget-text-editor\" data-id=\"0405dad\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What can be improved?<br><\/strong><\/p>\n<ul>\n<li aria-level=\"1\">Pilot project for outdoor advertising with 500 posters printed according to Cradle to Cradle and biodegradable paste failed because posters and paste were not weather-resistant.<\/li>\n<li aria-level=\"1\">Conduct digital education and training of local crews, e.g., in conjunction with safety briefing.<\/li>\n<li aria-level=\"1\">Even more comprehensive briefing of all stakeholders to create a basic understanding of the relevance of sustainability and Cradle to Cradle principles in the events context.<\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cacebbd elementor-widget elementor-widget-heading\" data-id=\"cacebbd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">The concerts\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cba28c e-con-full e-flex e-con e-parent\" data-id=\"8cba28c\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-149582a e-con-full e-flex e-con e-parent\" data-id=\"149582a\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69349fb elementor-widget elementor-widget-text-editor\" data-id=\"69349fb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What worked well?<\/strong><\/p>\n<ul>\n<li aria-level=\"1\">Information about the sustainability concept and the measures implemented were shared with the public onsite through posters and banners throughout the venue and at the food stalls. <\/li>\n<li aria-level=\"1\">Digital information on the sustainability concept and the measures implemented on the <a href=\"https:\/\/labor-tempelhof.org\/\" target=\"_blank\" rel=\"noopener\">project website<\/a> and accompanying communication on social media by the initiating partners. <\/li>\n<li aria-level=\"1\">Informational materials like banners and posters were displayed, if possible, from C2C materials. Alternative sustainable materials like <a href=\"\">PVC<\/a>-free banners were used.  Care was taken to rent or make as many of these elements as possible, rather than buying them. <\/li>\n<li aria-level=\"1\">Signage for the waste stations was designed as a wooden structure without adhesive joints, with information panels screen-printed with toxin-free ink.<\/li>\n<li aria-level=\"1\">Gamification elements for education and information sharing such as a quiz, <a href=\"https:\/\/labor-tempelhof.org\/urin-fuer-naehrstoffkreislaeufe\/\" target=\"_blank\" rel=\"noopener\">\u201cP-bank\u201d<\/a> and a phosphorus meter. <\/li>\n<li aria-level=\"1\">&#8220;Cradle Village&#8221; served as an educational and exhibition space for special Cradle to Cradle and sustainable educational projects and projects that could not be scaled yet, as well as booth space for NGOs.<\/li>\n<li aria-level=\"1\">Onsite ambassadors educated the public about the Lab\u2019s concept at &#8220;Cradle Village&#8221; and <a href=\"https:\/\/guidebook.labor-tempelhof.org\/en\/waste-management-nutrient-circularity\/#abfallstationen\">25 waste stations.<\/a><\/li>\n<li aria-level=\"1\">The bands announced the sustainability concept from the stage.<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/labor-tempelhof.org\/projektbausteine\/oeffentlichkeitsarbeit\/\" target=\"_blank\" rel=\"noopener\">Reports<\/a> by Germany&#8217;s main TV news magazines ARD Tagesthemen and local RBB Abendschau on the day of the concerts.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82abb1f e-con-full e-flex e-con e-parent\" data-id=\"82abb1f\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3950fce elementor-widget elementor-widget-text-editor\" data-id=\"3950fce\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What can be improved?<br \/><\/strong><\/p>\n<ul>\n<li aria-level=\"1\">Characterizing the project and extensive briefing of Tempelhof Lab\u2019s local crew about the sustainability concept in a timely manner before the event. <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e012b71 elementor-widget elementor-widget-heading\" data-id=\"e012b71\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">After the concerts\n\n\n\n<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3fe8dba e-con-full e-flex e-con e-parent\" data-id=\"3fe8dba\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-1f58ee9 e-con-full e-flex e-con e-parent\" data-id=\"1f58ee9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d09f45a elementor-widget elementor-widget-text-editor\" data-id=\"d09f45a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What worked well?<\/strong><\/p>\n<ul>\n<li aria-level=\"1\">Interviews and characterization of the project in the press with a focus on the C2C concept of the concerts.<\/li>\n<li aria-level=\"1\">Guidebook for the event industry documenting all findings, sponsored by the <a href=\"https:\/\/www.bundesregierung.de\/breg-de\/bundesregierung\/bundeskanzleramt\/staatsministerin-fuer-kultur-und-medien\" target=\"_blank\" rel=\"noopener\">Federal Commissioner for Culture and the Media<\/a>. Roundtable held with the industry to ensure their needs and requirements were covered in the guidebook. <\/li>\n<li aria-level=\"1\">Presentation of the project at industry events in the form of panels, keynotes, presentations as well as at the <a href=\"https:\/\/labor-tempelhof.org\/projektbausteine\/summit-2022-summit-2024\/\" target=\"_blank\" rel=\"noopener\">C2C Summit<\/a> on Tempelhof Lab and at the Green Culture Conferences in Bremerhaven and Leipzig.<\/li>\n<li aria-level=\"1\">Short <a href=\"https:\/\/www.youtube.com\/watch?v=NU7YJpA5K6k\" target=\"_blank\" rel=\"noopener\">informational video<\/a> about the project.<\/li>\n<li aria-level=\"1\">Feedback and debriefing with all project participants to maximize learning.<\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/labor-tempelhof.org\/projektbausteine\/eventreihe\/\" target=\"_blank\" rel=\"noopener\">Series of events<\/a> held in 12 Berlin districts to disseminate information and findings as well as their scalability in other sectors to the community, starting in fall 2023. <\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/labor-tempelhof.org\/projektbausteine\/ausstellung\/\" target=\"_blank\" rel=\"noopener\">Exhibition<\/a> in Berlin on Cradle to Cradle with referrals to Tempelhof Lab, starting in March 2024. <\/li>\n<li aria-level=\"1\">Preparation of a climate balance sheet based on the impact measurement. <\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e96c965 e-con-full e-flex e-con e-parent\" data-id=\"e96c965\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74a6d73 elementor-widget elementor-widget-text-editor\" data-id=\"74a6d73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>What can be improved?<br \/><\/strong><\/p>\n<ul>\n<li aria-level=\"1\">Use of an app to communicate the concept with the fans. This idea was raised shortly before the time of the event, but could not be implemented due to capacity, costs, and anticipated low usage rate. <\/li>\n<li aria-level=\"1\">Available live-channel on Telegram could be promoted and used better, both to inform the audience about the concept during the concert and to continue communication with fans after the concert.<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8ffd49 e-con-full e-flex e-con e-parent\" data-id=\"c8ffd49\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f84d0a9 elementor-widget elementor-widget-spacer\" data-id=\"f84d0a9\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b15bc02 e-transform elementor-widget elementor-widget-image\" data-id=\"b15bc02\" data-element_type=\"widget\" data-settings=\"{&quot;_transform_rotateZ_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:13,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_tablet&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_rotateZ_effect_mobile&quot;:{&quot;unit&quot;:&quot;deg&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/11\/2023_11_21_Steckbrief_Englisch_2_Print.pdf\" target=\"_blank\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"724\" height=\"1024\" src=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/11\/2023_11_21_Steckbrief_Englisch_2_Print-724x1024.png\" class=\"attachment-large size-large wp-image-1297\" alt=\"\" srcset=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/11\/2023_11_21_Steckbrief_Englisch_2_Print-724x1024.png 724w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/11\/2023_11_21_Steckbrief_Englisch_2_Print-212x300.png 212w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/11\/2023_11_21_Steckbrief_Englisch_2_Print-768x1087.png 768w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/11\/2023_11_21_Steckbrief_Englisch_2_Print.png 1000w\" sizes=\"(max-width: 724px) 100vw, 724px\" \/>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2c31b7 e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"c2c31b7\" data-element_type=\"container\" id=\"4\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-35f1fc5 e-con-full e-flex e-con e-parent\" data-id=\"35f1fc5\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-76024ea e-con-full e-flex e-con e-parent\" data-id=\"76024ea\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-327fbd9 elementor-widget elementor-widget-image\" data-id=\"327fbd9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"455\" height=\"450\" src=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/Logo_LAT_-Teil-1_klein.png\" class=\"attachment-full size-full wp-image-1195\" alt=\"\" srcset=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/Logo_LAT_-Teil-1_klein.png 455w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/Logo_LAT_-Teil-1_klein-300x297.png 300w\" sizes=\"(max-width: 455px) 100vw, 455px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2190e07 elementor-widget elementor-widget-image\" data-id=\"2190e07\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"700\" height=\"700\" src=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/220826_001_C2C_LAT_Max_Arens_Infokonzept_websq.jpg\" class=\"attachment-large size-large wp-image-1243\" alt=\"\" srcset=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/220826_001_C2C_LAT_Max_Arens_Infokonzept_websq.jpg 700w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/220826_001_C2C_LAT_Max_Arens_Infokonzept_websq-300x300.jpg 300w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/220826_001_C2C_LAT_Max_Arens_Infokonzept_websq-150x150.jpg 150w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e1499fd elementor-widget elementor-widget-image\" data-id=\"e1499fd\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"210\" height=\"168\" src=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/Logo_LAT_Teil-2_klein.png\" class=\"attachment-full size-full wp-image-1196\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b5ef5f1 e-con-full e-flex e-con e-parent\" data-id=\"b5ef5f1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1cc0a0e elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"1cc0a0e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-compass\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0393de elementor-widget elementor-widget-heading\" data-id=\"e0393de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Findings and Recommendations<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4f1d6f3 elementor-widget elementor-widget-text-editor\" data-id=\"4f1d6f3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li aria-level=\"1\">Promotional concert posters for the outdoors meeting <a href=\"#cradletocradle\">Cradle to Cradle c<\/a>riteria are still a challenge:\n<ul>\n<li aria-level=\"2\">Frameable C2C-certified posters work indoors. <\/li>\n<li aria-level=\"2\">For outdoor advertising, other solutions are needed as there is not yet a weatherproof C2C coating for posters as well as paste. <\/li>\n<li aria-level=\"2\">In this area, the joint development of C2C or sustainable poster solutions as well as general solutions for outdoor advertising with collaboration between an experienced C2C print shop\/manufacturer and a major event organizer could lead to a systemic change. <\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\">The communication strategy described above meant that the local crew could not be sufficiently informed about the special concept of the concerts.\n<ul>\n<li aria-level=\"2\">In principle, all internal stakeholders should be informed and briefed as early as possible.<\/li>\n<li aria-level=\"2\">The better a sustainability concept is anchored in the minds of everyone involved, the more effective and easier it is to implement. <\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\">Use existing infrastructure.\n<ul>\n<li aria-level=\"2\">Use large screens on and next to the stage to communicate information about the concept to the audience.<\/li>\n<li aria-level=\"2\">Use breaks in the set to show an informational film, for example, to raise awareness to concertgoers.<\/li>\n<li aria-level=\"2\">Create timeless informational materials that can be used again and again. <\/li>\n<\/ul>\n<\/li>\n<li aria-level=\"1\">Sincere communication of sustainability approaches can be used as a connecting element between artists and fans.\n<ul>\n<li aria-level=\"2\">To this end, choose media channels that are appropriate for the target group.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-78e1913 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"78e1913\" data-element_type=\"container\" id=\"5\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5baa24 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"e5baa24\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-address-card\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-09bad1f e-con-full e-flex e-con e-parent\" data-id=\"09bad1f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-056c13f elementor-widget elementor-widget-heading\" data-id=\"056c13f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Service Provider Contacts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-611f63b elementor-widget elementor-widget-text-editor\" data-id=\"611f63b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul>\n<li aria-level=\"1\">Print C2C \u2013 Poster And -Print: <a href=\"https:\/\/www.voegeli.ch\/\" target=\"_blank\" rel=\"noopener\">Vogeli<\/a> &amp; <a href=\"https:\/\/www.gugler.at\/drucksinn\" target=\"_blank\" rel=\"noopener\">Gugler<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/auro.de\/en\/products\/glues-and-special-products\/glues\/\" target=\"_blank\" rel=\"noopener\">Wall Paper Paste: Auro<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/www.lokay.de\/\" target=\"_blank\" rel=\"noopener\">Local Residents Informational Flyer: Lokay<\/a><\/li>\n<li aria-level=\"1\"><a href=\"https:\/\/eps.net\/de\/\" target=\"_blank\" rel=\"noopener\">Rental Banner: EPS<\/a><\/li>\n<li aria-level=\"1\"><a href=\"http:\/\/www.redside-promotor.de\/\" target=\"_blank\" rel=\"noopener\">PVC-free, printed banners: Redside Promoter<\/a><\/li>\n<\/ul>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-270978c elementor-widget elementor-widget-text-editor\" data-id=\"270978c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><a href=\"#kontakte-dienstleisterinnen\">Disclosure on completeness<\/a><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6d96392 animated-slow e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"6d96392\" data-element_type=\"container\" id=\"6\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d4fafd8 e-con-full e-flex e-con e-parent\" data-id=\"d4fafd8\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-d3ef1dd e-con-full e-flex e-con e-parent\" data-id=\"d3ef1dd\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f1105b elementor-widget elementor-widget-image\" data-id=\"6f1105b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"455\" height=\"450\" src=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/Logo_LAT_-Teil-1_klein.png\" class=\"attachment-full size-full wp-image-1195\" alt=\"\" srcset=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/Logo_LAT_-Teil-1_klein.png 455w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/Logo_LAT_-Teil-1_klein-300x297.png 300w\" sizes=\"(max-width: 455px) 100vw, 455px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-95e450c elementor-widget elementor-widget-image\" data-id=\"95e450c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"600\" src=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/LABOR_TEMPELHOF_Infoveranstaltung_Partner_web.jpg\" class=\"attachment-large size-large wp-image-1247\" alt=\"\" srcset=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/LABOR_TEMPELHOF_Infoveranstaltung_Partner_web.jpg 600w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/LABOR_TEMPELHOF_Infoveranstaltung_Partner_web-300x300.jpg 300w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/LABOR_TEMPELHOF_Infoveranstaltung_Partner_web-150x150.jpg 150w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0f32b7b elementor-widget elementor-widget-image\" data-id=\"0f32b7b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"210\" height=\"168\" src=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/06\/Logo_LAT_Teil-2_klein.png\" class=\"attachment-full size-full wp-image-1196\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3040a25 e-con-full e-flex e-con e-parent\" data-id=\"3040a25\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc15a44 elementor-view-stacked elementor-shape-circle elementor-widget elementor-widget-icon\" data-id=\"cc15a44\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<i aria-hidden=\"true\" class=\"far fa-lightbulb\"><\/i>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-795ceb6 elementor-widget elementor-widget-heading\" data-id=\"795ceb6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Further inspiration from the industry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-89e14d6 elementor-widget elementor-widget-text-editor\" data-id=\"89e14d6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>In 2022, Billie Eilish teamed up with the American NGO Reverb to implement production-related measures backstage to reduce her CO\u2082 footprint and take action against the climate crisis. She also uses Reverb to raise awareness of sustainability issues among her fans while on stage. This includes an &#8220;Eco-Village&#8221; at each concert, an area where local NGOs can interact with fans and impart knowledge about vegan nutrition, activism and political education. Fans, in turn, can sign up for &#8220;challenges&#8221; around dietary change or volunteer with local NGOs.   <sup><a href=\"https:\/\/guidebook.labor-tempelhof.org\/en\/list-of-sources\/\" target=\"_blank\" rel=\"noopener\">42<\/a><\/sup><\/p>\n<p>The Shambala Festival (capacity 25,000) published a new 5- year sustainability strategy in 2023, but can already look back at its prior successes. Through extensive communication measures, fans left no tents behind in 2021 and the public was encouraged to bring their own reusable coffee mug.<sup><a href=\"https:\/\/guidebook.labor-tempelhof.org\/en\/list-of-sources\/\" target=\"_blank\" rel=\"noopener\">43<\/a><\/sup><\/p>\n<p>The Tollwood Festival in Munich (capacity: 1.5 million) since 2007 has held a \u201cworld salon\u201d: A 1,400 m2 large interactive tent, in which panels, presentations, concerts and interactive installations around themes like climate justice, innovations, war and peace and more take place. Further education and interaction are found throughout the venue. For example, in collaboration with a research team from the University of Greifswald, the true costs of offered food were presented in a transparent manner. <sup><a href=\"https:\/\/guidebook.labor-tempelhof.org\/en\/list-of-sources\/\" target=\"_blank\" rel=\"noopener\">44<\/a><\/sup><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a06397b e-con-full e-flex elementor-invisible e-con e-parent\" data-id=\"3a06397b\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b62aa99 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"b62aa99\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4f5ad1cd no-underline e-flex e-con-boxed elementor-invisible e-con e-parent\" data-id=\"4f5ad1cd\" data-element_type=\"container\" data-settings=\"{&quot;animation&quot;:&quot;fadeIn&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2d5ee278 elementor-widget elementor-widget-heading\" data-id=\"2d5ee278\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">What might also interest you<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-720bbefb e-flex e-con-boxed e-con e-parent\" data-id=\"720bbefb\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-9f7bfa7 e-con-full e-flex e-con e-parent\" data-id=\"9f7bfa7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/guidebook.labor-tempelhof.org\/en\/mobility-logistics\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9ce578c elementor-widget elementor-widget-image\" data-id=\"9ce578c\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/07\/Mobilitaet_Logistik_1_vectorjuice.jpg\" class=\"attachment-large size-large wp-image-1269\" alt=\"\" srcset=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/07\/Mobilitaet_Logistik_1_vectorjuice.jpg 500w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/07\/Mobilitaet_Logistik_1_vectorjuice-300x300.jpg 300w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/07\/Mobilitaet_Logistik_1_vectorjuice-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3942e9c elementor-widget elementor-widget-heading\" data-id=\"3942e9c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Mobility &amp; Logistics<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-31030b3 e-con-full e-flex e-con e-parent\" data-id=\"31030b3\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/guidebook.labor-tempelhof.org\/en\/merchandise-textiles\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2049f71 elementor-widget elementor-widget-image\" data-id=\"2049f71\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/07\/Merchandise_Textil_vectorjuice.jpg\" class=\"attachment-large size-large wp-image-1268\" alt=\"\" srcset=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/07\/Merchandise_Textil_vectorjuice.jpg 500w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/07\/Merchandise_Textil_vectorjuice-300x300.jpg 300w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/07\/Merchandise_Textil_vectorjuice-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9367d47 elementor-widget elementor-widget-heading\" data-id=\"9367d47\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Merchandise &amp; Textiles<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-2caf901 e-con-full e-flex e-con e-parent\" data-id=\"2caf901\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/guidebook.labor-tempelhof.org\/en\/catering-food\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-daf942f elementor-widget elementor-widget-image\" data-id=\"daf942f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"500\" height=\"500\" src=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/07\/Catering_Gastronomie_vectorjuice.jpg\" class=\"attachment-large size-large wp-image-1265\" alt=\"\" srcset=\"https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/07\/Catering_Gastronomie_vectorjuice.jpg 500w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/07\/Catering_Gastronomie_vectorjuice-300x300.jpg 300w, https:\/\/guidebook.labor-tempelhof.org\/wp-content\/uploads\/sites\/2\/2023\/07\/Catering_Gastronomie_vectorjuice-150x150.jpg 150w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d86b232 elementor-widget elementor-widget-heading\" data-id=\"d86b232\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Catering &amp; Food<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Communication &amp; Education Content Overview and problem statement Our Benchmark for Tempelhof Lab What worked well, what can be improved? Findings and recommendations Service Provider Contacts Further inspiration from the industry 1. Overview and problem statement Did you know\u2026? 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